The Blog
On Thursday the 19th of May, we hosted the I Love Ugly Melbourne Laneway Party, at our flagship Melbourne store. Melbourne is a lot like Auckland & Los Angeles in the sense the art and design i...
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Wilkinson & Adapt Crash Conventry in I Love Ugly
Our good friends Wilkinson & Adapt played a killer set at MTV Crashes Coventry a few weeks back. Pictured onstage rocking the Albert Zespy Pant. Photography by Alex LonsdaleInstagram: @alexlonz...
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Split Personalities: 5 Panel Hat Video
For the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go live around 3pm NZT / 8pm PDT / 11pm EST daily. The...
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We are proud to introduce 'The Odd, The Beautiful'. An interview series on artists, musicians, creatives which profiles the struggle, hustle and motivation of trying to succeed in today's world. We...
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I Love Ugly 2016 April "Between The Blues" Lookbook
A collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles and silhouettes, merchandised in with classic and...
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Generations Printed Publication
We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submi...
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I Love Ugly Future League by Jheryll Richardson
We've just released our first ever font, the I Love Ugly Future League. You can download this font here. We commissioned European based designer Jheryll Richardson to design and produce this on our...
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Jesse Draxler x I Love Ugly Capsule Collection
Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...
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