The Blog

We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...

The I Love Ugly Production Process

Some wise guy once said “He who holds information, holds the power” , Well we’re not to sure if this is entirely true, At I Love Ugly we get a real buzz out of exposing the way we do something, hav...

Interviews

Simon James talks to I Love Ugly

As you know we're interested in all types of design, particularly furniture design. Our Creative Director caught up with one of New Zealand's top furniture designers, Simon James. Enjoy. Could you ...

I Love Ugly X Jansport - Los Angeles

Last week we launched our I Love Ugly x JanSport collaboration in our Los Angeles store. Beverages courtesy of our friends at Stolen Rum. Here are a few pictures.

I Love Ugly x Jansport - Newmarket

Last Thursday evening we launched out I Love Ugly x JanSport collaboration. To mark the occasion and showcase the collection we hosted a series of events in our stores. Here are some pictures from ...

Editorial

I Love Ugly x Jansport - Melbourne

Last week we launched our I Love Ugly x JanSport collaboration with an event in our Melbourne store. Beverages were courtesy of our friends Stolen Rum, Moon Dog Brewery and Karma Cola. Photos by: M...

I Love Ugly x Jansport - Wellington

Here are a few snippets from the launch of our I Love Ugly x JanSport launch in Wellington last week. Beverages were courtesy of our friends Stolen Rum, Sawmill Brewery and Karma Cola. Photos by: J...