The Blog

The Odd, The Beautiful: Tom Scott

The fourth instalment of our 'The Odd, The Beautiful' series. Features Tom Scott, rapper/producer from Auckland, New Zealand. If you don't know who he is by now, you're asleep. Associated with many...

SNEAK PEEK: I Love Ugly x Broken Homme

For those that always have keen eye on our Instagram, over the past month or so you would have noticed the use of some particular unknown style of Boots. These Boots are from our up and coming coll...

Solo Woods US Tour

Solo’s talent has yielded a strong supporting cast of contributors including 10-time Grammy nominated bassist/singer-songwriter, Meshell Ndegeocello, who plays bass on Solo’s new single “Lightwalk....

The Odd, The Beautiful: Chester Watson

The third instalment of our 'The Odd, The Beautiful' series. Features Chester Watson, 19-year-old rapper/producer from Atlanta. If you don't know who he is by now, you're asleep. This series is our...

I Love Ugly & POW Recordings Present: Chester Watson & Psymun

On Friday the 10th of June, I Love Ugly & POW Recordings collaborated together to host an exclusive in-store performance of Chester Watson & Psymun, in the I Love Ugly flagship store in La ...

The Odd, The Beautiful: Eno

The Second instalment of our 'The Odd, The Beautiful' series. Features @im_eno , a young producer from our own backyard Auckland, NZ. This series is our new platform to interview artists, musicians...

Bury Me With The Lo On

Bury Me With the Lo On, the first-ever book exploring how a group of kids from 1980s Brooklyn known as the Lo Lifes went on to influence mainstream rap stars and birth a worldwide movement of boost...

A quick catch up with DevanOnDeck

We recently caught up with our good friend Devan, a Los Angeles-based menswear influencer that describes his work as "the intersection of style and conceptual art". Known best for his mind-bending ...

Newmarket Flagship Store

For those that haven't been there or seen it yet... heres our Newmarket (Auckland) store in motion. All the gentleman in the video are our staff. Will, Damo, Chad, Ben. Top blokes we must say. This...