The Blog

Wellington Store Opening

Based in the heart of Wellington on Lambton Quay and steeped in history, The Old Bank Arcade was originally built in 1901 to house, as the name sug...

Editorial

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garmen...

Editorial

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in th...

Editorial

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the f...

Editorial

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a s...

Video

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearin...

Video

August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities o...

Valentin Ozich | HYPEBEAST Essentials

Recently, our creative director Valentin did an essentials shoot with the guys over at HYPEBEAST. Here is the result. Check out the full write up o...

Editorial

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check ou...