The Blog

Editorial

Behind The Scenes: 2014 Football Capsule Collection

In celebration of the world cup, we have designed a collection of hats and garments that are fully inspired by football attire. The flags and colou...

Editorial

Behind The Scenes: 2014 APRIL / MAY Campaign Shoot

Behind the scenes imagery and sneak peaks of our upcoming April and May campaign shoot. Make sure to stay tuned for the worldwide release.

Editorial

Behind The Scenes: I Love Ugly February AW2014 Campaign

Behind the scenes of our upcoming collection and campaign. Stay tuned.

Interviews

An interview with Dave Kinsey

Dave Kinsey is an American contemporary artist who remains to this day a large inspiration for I Love Ugly. Critically acclaimed and revered by his...

Interviews

An interview with Ta-Ku

With a string of remixes under his belt and a recently released EP on the mighty HW&W label, Australian beat maker Ta-ku is quickly establishin...

Editorial

December '13 Cap Collection

Tonight we released our latest headwear collection, featuring 10 pieces across the 5-Panel, Sosa, and 6-Panel styles. Inspired by the Japanese inte...

Editorial

Ryan Hemsworth Editorial

We recently had the chance to catch up with Ryan Hemsworth while he was on tour in Auckland. We also took some pictures of him here. The Canadian e...

@peace "Solo"

New Zealand outfit @peace release a leftover track from their forthcoming album dropping March 2014. Check it out here. Available for limited downl...

Editorial

Oddisee Editorial 2.0

Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here we...

Interviews

Oddisee Interview

We recently had the opportunity to catch up with our good friend/rapper/producer extraordinaire Oddisee while he was in Auckland for the Red Bull P...

Newmarket Flagship Store Opening

We are proud to open the doors to our fourth store, nestled down the small, cobbled alley of Newmarket's Osborne Lane. The store boasts the origina...

Editorial

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting b...