The Blog

The Odd, The Beautiful: KAMAU

Introducing The Odd, The Beautiful: KAMAU. Texture is the constant contrast of positive and negative space. In order to truly appreciate our successes, we must first have our fair share of failures...

ILU Presents: Kota the Friend "Sacramento"

11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. Now there's music that gets you raged, and music t...

Staff Profile: Kendra

Meet Kendra, 24, Regional Manager and head honcho at our Wellington flagship store. She loves fashion and dancing but will still probably beat you at Tekken. Also, a word to the wise, she's pretty ...

Behind The Scenes: Titirangi Collection

A behind the scenes look at the Titirangi Collection Studio Shoot.  

Titirangi Collection - Lookbook

Born and raised in New Zealand, I Love Ugly’s products grow out of a strong connection to its land, people and culture. The Titirangi Collection is the first full body of work in two years by Found...

Behind The Scenes: June Pant Capsule Collection

A behind the scenes look at the June Pant Capsule Collection 2016 Shoot.      

Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See The North—South Pack here.    

Behind The Scenes: Onitsuka Tiger x I Love Ugly

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.    

Ask Me Anything - Valentin Ozich

Earlier this month, I Love Ugly Creative Director and Founder Valentin Ozich answered a tonne of questions on Facebook & Instagram Live. The topics discussed included how to start a brand, how ...