The Blog

The Legends World Cup Capsule Lookbook

Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsule celebrates the world's largest sports event, the...

The KIDS Campaign Video Series

At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant within them that's waiting to be unleashed. Our go...

The KIDS Campaign Lookbook

Every brand has a story to be told and a responsibility to do something good in this World. At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordi...

The CMYK Collection Lookbook

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour wheel, the CMYK Collection is built from a cohesi...

Real People - Jordan Rock

Introducing 2018s first instalment of the Real People series - featuring LA-based Actor and Comedian Jordan Rock. The Real People Series aims to showcase real people and their craft through a brief...

The Print Porter Cap Capsule

Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying homage to ILU's print-rich history. Limited to 40...

The Sandlot Collection Editorial

Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, the Sandlot Kids. Centred around the game of baseb...

Real People - Jerome

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped by to talk Jerome's journey to crafting organic s...

The Parnell Collection Editorial

Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic suburbs, Parnell, which was once one of the large...