The Blog

Essays

How To Find Your Authentic Style

Through knowing one’s self today you can have a unique point of view and a sense of difference instead of following the sheep or having t...

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The Pressure Performance Curve

Pressure. It makes diamonds, but it can also burst dams. The pressure performance curve is a tool developed by psychologists Robert Yerkes and Joh...

Editorial

May 22 Editorial Campaign

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BEHIND THE SCENES OF OUR MAY EDITORIAL SHOOT

Get a glimpse behind-the-scenes of our May Editorial Photoshoot as we embrace the grain through the unique use of traditional 120 mm and 35 mm F...

Video

Thank You for 2019

To our loyal followers, 2019 was one hell of a year. We released 12 collections. Over 300 different garments. 19 podcast episodes. 8 articles on...

Video

ILU DIARIES 007 - "Printmaking Process"

Introducing Episode 7 of I Love Ugly Diaries titled: Printmaking Process. 6 weeks ago we decided to drop some of our most engaging social media pos...

Video

ILU DIARIES 006 - Special Edition: "A Decade of ILU"

We have spent the last 10 years finding out who we are. Here is a raw, behind-the-scenes style mini-documentary from the last 12 months around ...

Video

ILU DIARIES 005 - "Start to Finish"

Introducing Episode 5 of I Love Ugly Diaries titled: Start to Finish. Our longest episode yet. You guys asked for it, so we did it. Here's an in-de...

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7 Ways To Stop Procrastination

Procrastination. The time sucking, dream killing phenomena. We all procrastinate from time to time, after all, we are all human. It can get to the ...

Auckland Warehouse Sale

Auckland your time has come. The infamous ILU Warehouse Sale is here. Our warehouse doors will be open to the public this weekend with a carefully ...

BOOKS

As a Man Thinketh by James Allen

At I Love Ugly we constantly try to share with our audience the power of mindset. Why? because if we never learn’t about it, ILU wouldn’t exist. T...