The Blog

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What we're reading — Mastery by Robert Greene

Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, ab...

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New Podcast — The Tim Ferriss Show: #148: Josh Waitzkin

Joshua Waitzkin is an American chess player, martial arts competitor, and author. As a child, he was recognized as a prodigy and won the U.S. Junio...

Plant A Seed — A Memo by ILU

The problem with the world we live in today is that we've been conditioned to think that just because we can stream that new TV Series in a second...

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New Music — Project 0 by Chester Watson

Our good friend Chester Watson is back on the new music grind presenting his latest EP Project 0. "With 'Project 0' I’m giving people who have gro...

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What We're Watching — All or Nothing: New Zealand All Blacks

For the first time ever, The New Zealand All Blacks rugby team, the most successful team in global sports history, allows cameras into their super...

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What We're Reading — Seeking Wisdom: From Munger to Darwin by Peter Bevelin

Peter Bevelin begins his fascinating book with Confucius' great wisdom: "A man who has committed a mistake and doesn't correct it, is committing a...

Editorial

The Full-Time Collection Lookbook

ntroducing our latest collection the Full-Time Collection, inspired by British football culture, and its unique attire. Now that the 2018 Football ...

Editorial

Artist Profile: Chester Holme

Meet Chester Holme, the London-based Illustrator behind our collaborative Legends World Cup Capsule. We caught up with Chester at his studio in For...

Editorial

The Legends World Cup Capsule Lookbook

Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsul...

Editorial

The KIDS Campaign Video Series

At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant ...

Editorial

The KIDS Campaign Lookbook

Every brand has a story to be told and a responsibility to do something good in this World. At I Love Ugly we are passionate about people fulfillin...

Editorial

The CMYK Collection Lookbook

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour...