Womenswear Launch

It has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community for the overwhelmingly positive response.

I Love Ugly is a mindset, and a way of living founded on principles of self-betterment and the never-ending pursuit of excellence. We have been blown away by the amount of new faces in our stores, enamoured by this brand ethos amongst the release of ILU Womenswear. We are proud to have you all leading the way for the fostering of a whole new generation within the ILU community.

Here are some small snippets from Day One of the Womenswear Launch at our Flagship Newmarket Store.

We also want to give a quick Shoutout to our Sponsors of the Womenswear Launch Party:

@sawmillbrewing

@drinkhonest

@grinsnz

@drinkalmighty

And our DJ for the night; @andyheartthrob

You can shop the entire Women’s November Collection Now Online, or at our signature Newmarket and Lambton Quay Stores for the ultimate ILU experience. Stay tuned for more exciting news.