The Blog

The Print Porter Cap Capsule

Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying homage to ILU's print-rich history. Limited to 40...

The Sandlot Collection Editorial

Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, the Sandlot Kids. Centred around the game of baseb...

The Parnell Collection Editorial

Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic suburbs, Parnell, which was once one of the large...

Frank White by I Love Ugly

Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Frank White by I Love Ugly is a vibrantly sharp every...

Introducing Our Debut Sneaker - The Nelson Low

Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by the classic midcentury tennis shoe. Handmade in Po...

ILU Presents: Kota the Friend "Sacramento"

11.36am. Backyard, Clinton Hill, Brooklyn, New York. Kota the Friend performs "Sacramento" off his newly released sophomore project, Paloma Beach. Now there's music that gets you raged, and music t...

Titirangi Collection - Lookbook

Born and raised in New Zealand, I Love Ugly’s products grow out of a strong connection to its land, people and culture. The Titirangi Collection is the first full body of work in two years by Found...

Behind The Scenes: Onitsuka Tiger x I Love Ugly Editorial

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack Editorial Shoot, shot on the West Coast of Auckland, New Zealand. See The North—South Pack here.    

Behind The Scenes: Onitsuka Tiger x I Love Ugly

A behind the scenes look at the Onitsuka Tiger x I Love Ugly North—South Pack. See The North—South Pack here.