The Journal

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Fortune Favours the Brave

Fortune is always going to favour the brave. And the men and women who have done something remarkable in this world we live in today, push the bou...

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The Seasons Capsule Collection

Life and business is like the changing seasons. This is some of the most valuable information I got as a young man, just starting out. Life and bus...

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The Precondition of Success

You probably have noticed that the spelling in the headline is incorrect. That was intentional. The point is, we have your attention. Thomas Edison...

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V's Email

We get a lot of emails and DMs like this on a daily basis, and its pretty hard to answer them all in depth. Our Founder & Creative Director Val...

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V's Email

We get a lot of emails and DMs like this on a daily basis, and its pretty hard to answer them all in depth. Our Founder & Creative Director Val...

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Amberley for I Love Ugly

Introducing the Amberley for I Love Ugly Lookbook. As a menswear brand, we're constantly amazed by the number of female customers we get walking i...

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ILU Diaries 004 - "Collaboration"

Introducing Episode 4 of the I Love Ugly Diaries titled: Collaboration. Our longest episode yet (approximately 17 minutes). For those that want so...

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I Love Ugly x Bailey Nelson Eyewear Collection Lookbook

I Love Ugly and Bailey Nelson presents their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recog...

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I Love Ugly x Bailey Nelson - The Rocco

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Rocco.

I Love Ugly x Bailey Nelson - The Enzo

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Enzo.

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I Love Ugly x Bailey Nelson - The Aston

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Aston.

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I Love Ugly x Bailey Nelson - Studio Day

We know we've teased the f*** out of this project, but why not!? We've thrown everything we've got into this project, and now with the release onl...