
The Journal


BEHIND THE SCENES OF OUR MAY EDITORIAL SHOOT
Get a glimpse behind-the-scenes of our May Editorial Photoshoot as we embrace the grain through the unique use of traditional 120 mm and 35 mm F...
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The Seasons Capsule Collection Editorial
Introducing the Seasons Capsule Collection. With April and May being a time of the year where both the Northern and Southern Hemispheres transitio...
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Amberley for I Love Ugly
Introducing the Amberley for I Love Ugly Lookbook. As a menswear brand, we're constantly amazed by the number of female customers we get walking i...
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I Love Ugly x Bailey Nelson Eyewear Collection Lookbook
I Love Ugly and Bailey Nelson presents their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recog...
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The Ventura Collection Lookbook
Introducing our final collection for 2018, entitled the Ventura Capsule. For our final offering of the year, we wanted to offer something light an...
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The Apricot Ivy Collection
Introducing the Apricot Ivy Collection. Based in Auckland, New Zealand, I Love Ugly has designed the Apricot Ivy Collection in celebration of the S...
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The Artisan Collection Lookbook
Introducing the Artisan Collection. First founded as an Art and Design Collective, we have sought to pay homage to our creative roots with the Arti...
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The Full-Time Collection Lookbook
ntroducing our latest collection the Full-Time Collection, inspired by British football culture, and its unique attire. Now that the 2018 Football ...
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Artist Profile: Chester Holme
Meet Chester Holme, the London-based Illustrator behind our collaborative Legends World Cup Capsule. We caught up with Chester at his studio in For...
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The Legends World Cup Capsule Lookbook
Introducing the I Love Ugly World Cup Capsule, entitled 'Legends’. In collaboration with London-based Illustrator Chester Holme the Legends Capsul...
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The KIDS Campaign Video Series
At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant ...
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