Newmarket Flagship Store Opening

We are proud to open the doors to our fourth store, nestled down the small, cobbled alley of Newmarket's Osborne Lane. The store boasts the original character features of the building; raw brick walls, industrial concrete floors and exposed wooden beams, which are combined with an elegant mid-century Scandinavian design fit out to set a suitable canvas for our premium menswear offering. 

This new flagship store encourages our customer to assimilate the I Love Ugly lifestyle through every touch point; such as the art, antiques and invaluable pieces on the shelves or the special scent developed specifically for the store. Then of course there’s the custom built I Love Ugly foosball table that brings a casual, playful energy to the space. 

High attention to detail, design and art are key focuses for us, and our fourth store is an exceptional display of this taste. 

2-8 Osborne Street
Newmarket
Auckland
+64 9 280 4230 

Mon - Thurs: 9.30am – 5.30pm
Fri: 9.30am - 6pm
Sat: 10am - 5pm
Sun: 11am – 4pm

Photography by Rob Hart at Shadowlands