We have spent the last 10 years finding out who we are. Here is a raw, behind-the-scenes style mini-documentary from the last 12 months around the process of this 10-year anniversary collection from start to finish. It also includes a conversation with our founder and a conversation with some of our customers about what I Love Ugly means to them. It's over 17 minutes long. Digest it at once or in chunks. Regardless it's an interesting watch. Also 'watch' out for a little bonus at the end. Enjoy.