Introducing Episode 5 of I Love Ugly Diaries titled: Start to Finish. Our longest episode yet. You guys asked for it, so we did it. Here's an in-depth look at how we create a range from the very start to the very finish. The whole process takes around 6 months and as you can see, has many moving parts. A 6 month period of rigorous planning, designing, production, marketing and more is what it takes to bring you a new collection every single month. The crazy thing is, we are running 5-6 collections all at different stages of the process. It's a 14-minute watch. Leave a comment on your favourite part or if you have any further questions. Enjoy.