I Love Ugly is proud to release their second back-pack collaboration with JanSport. To mark the arrival of the three piece collection they have released an editorial shot in Chicago.
Due to the worldwide success of the first release, I Love Ugly wanted to release the second collection with strong design ties to the first, with updated aesthetics and materials. The bags are all made out of a high quality wool felt and a new silhouette is also being introduced - the platform. It is safe to say the bags were paired right back to I Love Ugly’s iconic aesthetic to resonate with the brands refined, sophisticated, simple style. The bags were designed with three creative professionals in mind; a musician, designer and a photographer.
The editorial is shot by Chicago-based photographer and film maker Ryan Chun in and around Chicago's The Loop, or central business district.